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ALEXANDRIA, Va. — Fabled Ice Cream, the small-batch company started by Old Town Books owner Ally Kirkpatrick, is opening its first brick-and-mortar shop at 7940 Fort Hunt Road in the Hollin Hall Shopping Center.
The center sits in the Fort Hunt area of Fairfax County, just beyond the city line but inside the 22308 Alexandria mailing address. The space is entering build-out now, with an opening anticipated in 2027.
For Kirkpatrick, the location is personal.
"I grew up going to Hollin Hall, so opening Fabled here feels especially meaningful," she said. "I want Fabled to become the kind of neighborhood place that gets woven into people's lives. A stop after a baseball game. A place to celebrate a good report card or a birthday. Somewhere kids can bike to for a cone and families can linger together on a summer evening."
Fabled makes hard ice cream in small batches using grass-fed dairy, with a rotating menu of flavors drawn from books and storytelling. The Fort Hunt shop will house production and a scoop counter serving cones, cups, sundaes, milkshakes and seasonal flavors.
"I think of ice cream as a bookmark of sorts. It marks a place in your memory," Kirkpatrick said. "I want to make really excellent ice cream, but I also want to create a place that becomes part of the story of this neighborhood."
Where to find it before 2027
Fabled already makes its ice cream in Fort Hunt and will keep producing and appearing at local events during construction.
Pints are sold through weekly drops picked up inside Old Town Books on Fridays from noon to 7 p.m. Orders go through hotplate.com/fabledicecream.
The company also runs an ice cream trike, which will be at the farmers market at 2501 Sherwood Hall Lane from 8 a.m. to noon on Aug. 26, Sept. 23, Oct. 21 and Nov. 18.
Kirkpatrick, an Alexandria native, founded Fabled in 2025. She opened Old Town Books at 130 S. Royal St. in November 2018.
Updates are posted at fabledicecream.com and on Instagram at @fabledicecream.
